When an animated character has appeal, it does not mean that it has to be cute or beautiful, it can even be ugly but with a strong appeal. A successful appeal includes an easy to read design, clear drawing and personality development, so it will attract the attention of the target audience. For example (fg1) Ariel from “The Little Mermaid” is aimed at children, especially girls, and (fg2) Smeagol from “The Lord of The Rings” at an older audience.
(Fg1) “The Little Mermaid” Ariel, Disney 1989.
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(fg2) “The Lord of The Rings” Smeagol, Warner Bros 2001.
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